Marie Stopes Bangladesh is affiliated with Marie Stopes International (MSI). MSI delivers quality family planning and reproductive health care to millions of the world's poorest and most vulnerable women in 37 countries. Marie Stopes Bangladesh delivers family planning, safe MR and sexual health services fulfilling the mission of children by choice, not by chance in Bangladesh. MSB is looking for a Director – Marketing to play a vital role in developing and leading demand generation strategy and campaigns for MSB services, ensuring a high-quality client service experience, leading promotional support for MSB products, and overseeing the client contact center. The position will report to Country Director, will be a part of  MSB’s Executive Team and be based in MSB Head Office, Dhaka.

Key Role

  • Oversight of organisational marketing and responsible for generating and improving MSB brand awareness, demand creation strategies, communication strategies and client referral networks.
  • Develop annual marketing plans and ensure the effective implementation of each marketing plan for centres, maternities, outreach and public-sector demand creation, products and training centre.
  • Develop and implement product sales and distribution strategy, sales forecasts and evaluate progress towards achievement, improving the strategy as needed.
  • Develop collaborative relationship with producers and distributors to improve the design and implementation of their overall menstrual regulation (MR) marketing strategy to increase availability of safe MR product.
  • Identify, prioritise and follow up on promising pharmaceutical business development opportunities through active networking with local and international business contacts.
  • Lead and develop strategies to strengthen and expand the contact center platforms for improved access to information on safe administration of MR product, referrals (complications and follow-up) and continuing support. This includes technical and human resource development.
  • Lead and develop a marketing platform for the training center that leverages the training centers as a sustainable business.
  • Lead and inspire the Marketing team to deliver on targets, including coaching and supporting on development areas and undertaking regular performance reviews.
  • Being a member of Executive Management Team, work with the Country Director and Senior Management Team to drive the commercial performance of MSB against agreed business plans, instilling a culture of continuous improvement to deliver efficiencies and surplus creation.

Key Requirements:

  • 7 – 10 years management experience in Marketing / Advertising / Behaviour Change / Commercial / Corporate Communications, Experience in supporting design, development and implementation of marketing or communication strategies for different audiences essential.
  • Master’s degree in Marketing or Management/ MBA in Marketing.
  • Strong leadership and management skills with excellent communication.
  • Demonstration of ‘making things happen’, operating at pace and delivering effectively through others

Salary and Benefits:

  • Competitive salary & benefit packages will be offered for deserving candidate as per policy.

If you are passionate about making a difference in society, please send your resume via email: and  hard copy to  General Manager, HR & Administration, Marie Stopes Bangladesh, House # 6/2, Block # F, Lalmatia Housing Estate, Dhaka – 1207 by May 12, 2018.

Marie Stopes Bangladesh (MSB) is an equal opportunity employer and don’t accept any form of influence for recruitment. MSB does not tolerate child abuse in any form by anyone who works for or is associated with the organisation in any capacity