Role: Manager - Marketing

Type: Full-Time, Permanent

Experience: 3-7 Years

About Milvik (BIMA Mobile)

Milvik (brand name BIMA Mobile) is a world’s leading mobile health & insurance tech player from Sweden. We operate in 15 emerging markets across Asia Pacific, Africa and Latin America, with 24 million subscribers registered to date. We launched operation in Bangladesh in 2012 and have successfully expanded by partnership with Robi and other leading companies. We use mobile technology to deliver affordable health and insurance services to low to middle-income consumers who cannot access these vital services through traditional channels.

Milvik has been featured in The Economist, Wired, Financial Times and The Guardian and has won several awards including the MasterCard Foundation Global Prize and the FT Transformational Business Award.

Milvik is looking for a Marketing Manager to develop and implement local marketing and communications activities by working closely with senior management, global marketing team and our partners including Robi.

We are looking for a talented, intelligent and adventurous individual who thrives in a fast-paced environment.

Responsibility

Develop marketing strategy and implement marketing activities to promote our mobile health & insurance services, with mobile health brand “MyHealth” with Robi, as well as our company brand (Digital, BTL and ATL).

• Develop marketing initiatives with given budget (Digital, BTL, ATL)
• Manage and review marketing materials and contents
• Plan and execute events programmes, from preparation to logistics and on-the-day support at events
• Manage social media outreach
• Set KPIs and measue impact of marketing activities
• Manage relationship with partners, agencies and vendors

Minimum qualification

• Bachelor’s Degree, MBA or other Masters Degree. Major in Marketing preferred.
• Min. 3-5 years profesional experiencia in Marketing & Brand department / function in Telecom or FMCG companies
• Strong experience and understanding of BTL, ATL and Digital marketing.
• Software skills (Illustrator, Photoshop, PowerPoint, MS Office)
• Very fluent in English (both written and verbal)
• Strong self-drive and onwership to drive projects in young and fast-growing organization.
• Strong interest in working at MNC with international culture

Job Level: Mid-level