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No. of Vacancies: 1
Job Description / Responsibility:
Lead the integrated insights and strategic planning in a way consistent with the agency’s goal of bringing, a strong analytical foundation to uncover. Fresh and innovative insights/business opportunities inspiring creative ideas.
- Liaising with clients to identify specific business requirements and develop ideas to meet their business expectation.
- Gaining a comprehensive context for event & activation strategies by analyzing a wide range of information in great detail, including demographics, socio-economic and the market for the client's product and market share;
- Commissioning research through research agencies for detail market analysis using both qualitative and quantitative methods such as focus groups and structured interviews, demographic profiling and questionnaires as and when require.
- Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived.
- Detail briefing to creative team that contains concise information on the product, audience and strategy;
- Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.
- Orchestrate all brand planning, strategic planning and analytical activity for all accounts within the agency
- Supporting new business activity as and when required
- Enlighten clients with deeper insights of market dynamics and their business modality
Job Nature: Full-time
Educational Requirements:
- Minimum Bachelors in Business Administration graduate from a reputed university
Additional Job Requirements:
- At least 5-6 years experience in strategic Planning
- Proven leadership abilities
- The applicants should have experience in the following business area(s): Advertising agency, Event Management agency
- Positive Attitude to work in team is must
- Should be able to work under pressure
- Experience in coordinating events & activations.
- An understanding of budgeting and financial management.
- Excellent organizational and time management skills, including significant attention to detail.
- Positive, professional, customer-service oriented personality.
- Excellent written, verbal and presentation skills.
- A positive and adaptable approach to problem solving.
- Demonstrated ability to meet and exceed business goals.
Job Location: Dhaka
Salary Range: Negotiable
Other Benefits: Lunch will be provided by office |
