A renowned multinational company engaged in LPG business in Bangladesh is seeking applications from qualified and eligible candidates to fulfill the following positions:
Position:
Asst. Manager – Trade Marketing
Key Responsibilities:
Asst. Manager – Trade Marketing will be responsible for planning & executing of the following Trade Marketing activities:
- Plan and create marketing strategies and corresponding brand plans, manage new brand/service launch preparation, commercialization process and review and formulate product/ brand specific pricing strategies to achieve company bottom-line.
- Conduct promotional activities aiming at increasing the demand of the product among the various channel partners, i.e. Distributors, dealers.
- Plan communication strategies with creative agencies, ensure right media mix exposure, manage development of innovation pipeline for
brands/products, lead the development of various consumer/trade engagement activities/programs and communication materials to reinforce the
brand objectives at various touch points.
- Evaluate research projects, identify key consumer insights and translate the insights into input for key business strategy and action plan maintaining
all company policies and brand guidelines.
- Ensure regular control of the brand's direct/indirect marketing expenses and analyses the efficiency and cost effectiveness of all brand-related-
activities, to achieve maximum ROI.
- Plan for trade marketing and associated brand building activities for the whole year to bring the expected sales for the company.
#Interpret category / channel strategy and determine product range and suitability by channel and store type.
#Perform category analysis and produce brand sales strategies.
#Ensure the desired product assortment of the assigned category in the trade through having desired numeric and weighted distribution.
# Design & execute different trade programs
# Vendor management
#Understand category performance and initiate remedial action if required
#Manage New Product launching and supervise promotion.
- Develop channel loyalty programs to build & retain an exclusive channel model.
Job Requirements:
MBA (major in Marketing) from a reputed university.
Should have at least 5-6 years’ experience of working in the field of trade marketing preferably in FMCG.
Willingness to travel anywhere in the country.
Proficiency in communicating in English
Salary/Benefits:
The company offer a competitive remuneration package along with other benefits (PF, Gratuity, Performance Bonus, Festival Bonus, Medical Reimbursement, Group life insurance etc.) as per company policy.
Job Location:
Dhaka.
Candidates meeting the abovementioned criteria are advised to apply through online before 20th March, 2019.