Executive, Digital Marketing

About BYLC:
Bangladesh Youth Leadership Center (BYLC), the country's first leadership institute, exists to build connections among youth from diverse backgrounds, equip them with leadership skills, and enable them to have high impact in public, private, and civil sectors. All of BYLC’s efforts aim to strengthen prosperity, justice, and inclusiveness in societies worldwide. BYLC’s unique approach to youth development includes: (a) uniting students from English medium, Bangla medium, and Madrassas through a rigorous admission process; (b) using experiential teaching methods to build leadership competencies in students; and (c) creating a platform for students to translate their learning into action through service projects.

Purpose:
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and promoting our programs. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for an organization such as ours.

Core Responsibilities:

  • Plan and monitor the ongoing organisation presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Desired Candidate Profile:

Education: BSc/BA in Marketing or any related field

Experience: More than 1-2 years of relevant experience

Skills:

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills

Benefits:

  • Competitive salary with housing, health and travel allowances
  • Training on leadership and communication from internationally and nationally renowned experts
  • Opportunities to volunteer for social initiatives
  • Opportunities to network with and learn from various experts and though leaders
  • Develop essential teamwork, problem solving, and critical thinking skills while working with different teams and leadership instructors
  • Working in a dynamic, fast paced, inclusive environment with driven young people who are passionate about making a difference

Job Location: Dhaka

Deadline of Application:
March 23, 2019. Only shortlisted candidates will be contacted for further assessment.

Application Link:
Please go to this link to apply http://bylc.org/get-involved/career/

BYLC tries to ensure a diverse workforce by providing equal opportunities to everyone, irrespective of race, age, gender, sexual orientation, HIV status, class, ethnicity, disability, location and religion.
 
Bangladesh Youth Leadership Center (BYLC) follows a strict zero tolerance on any type of abuse towards children and vulnerable adults.