The Bangladesh Rating Agency Limited (BDRAL), established in 2009, is an initiative of Dun & Bradstreet South Asia Middle East Ltd. (D&B SAME) and nine local Banks and FIs. A pioneer in Credit Rating of SMEs in Bangladesh, BDRAL was granted Credit Rating License by BSEC for SMEs in 2012 and has been empanelled in 2013 as an External Credit Assessment Institution (ECAI) by Bangladesh Bank for Small and Medium Enterprises (SMEs) under Risk based Capital Adequacy framework (BASEL II).

SMEs are the power house of developing economies and to steer Bangladesh into a middle income nation, the SME sector is the only alternative which can help the country achieve this feat. Having congruence with the mentioned pragmatic approach, BDRAL’s SME Ratings aim to address the challenges faced by banks in SME lending.

BDRAL needs dynamic talent for the following position based in Dhaka:

Chief Marketing Officer (CMO) / Head Of Business (HOB)                      
Ref No: BDRAL 2 / CMO / HOB

A leadership position responsible for overseeing business initiatives for the organization. The position develops strategic plans for the business in line with the Board's expectations while working to develop areas such as sales management, product development, marketing communication, including promotions, pricing, market research, and customer service.

The CMO / HOB works closely with the Chief Executive Officer managing client relationships to build the SME Credit Ratings business in Bangladesh and will be responsible for overall business performance including revenue, profitability and growth. 

Responsibilities:

  • Facilitate growth, sales and marketing strategies
  • Increase revenue generation, manage costs and implement & manage marketing budgets
  • Perform risk mitigation and develop business plans with quantifiable objectives to measure results
  • Manage and direct the efforts of the marketing team
  • Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product & market development, pricing, promotions, communication & budgets, sales force effectiveness, strategic planning, revenue retention and growth
  • Oversee the development of new products - creating long term product roadmaps
  • Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates
  • Primarily Dhaka based, but a minimum of one visit a month outside Dhaka will be required.

Qualification and Personality Attributes:

  • Masters degree in Business Administration (experience or similar qualification from a reputed local or foreign institution with a background in finance, banking, accounting and/or marketing)
  • Minimum 10-15 years of experience (preferably in marketing) with at least 5 years in leadership role in banks/financial institutions/insurance companies
  • High level of integrity and dependability with a strong drive for result orientation coupled with the ability of strategic thinking
  • Excellent communication and relationship skills are essential along with a very good command over written and spoken English

Salary will be commensurate with experience. This position is based in Dhaka, Bangladesh, and is open to all nationalities eligible to work in the country. The Bangladesh Rating Agency Limited will offer an excellent working environment and growth opportunity.

Please email your resume with a recent passport size picture and covering letter to the following address hr@dnbsame.com  by 17th June 2015.‎ Resumes may also be mailed/hand delivered to BDRAL at 47 Karwan Bazar, Latif Tower (12th Floor), Dhaka-1215, Bangladesh.